With increasingly busy lifestyles, customers are seeking convenient options more and more.
In the long run, this can be a costly undertaking. Now, here’s the rub: most people don’t know how to cook the meals they crave, which means they often turn to expert chefs in various restaurants. Above all, it’s important to understand the steps that go into preparing a particular meal in order to attain desired results. Sometimes, it’s not guaranteed that you’ll find all your needed ingredients at said store. Typically, to get a desired meal onto your table, you have to make a trip or two to a grocery store. The creation of these meals entails following a recipe, which can be easier said than done. After a grueling day, few people would say no to a steaming, delicious plate of food sitting on their dining room table. Liven up the credit card form to properly capture the customer back in a more secure, branded, and pleasing way.Ĭooking is a gratifying experience.Four to five plain text emails (these aren’t sent when a credit card goes back on file).When a credit card fails or declines, you should absolutely include an intelligent email drip campaign based on the customer's behavior. Blue Apron needs to upscale their credit card failure process.Proper salvage offers and a clear offboarding experience tend to save 15%-30% of cancellations. It’s just enough friction to reduce some churn and not hurt the long-term possibility of reactivations. Offer smooth offboarding with a one- to two-question survey on why a customer is leaving, leading to a salvage offer or pause plan. A smooth cancellation flow reduces churn.Lifetime value for customers with at least one add-on is typically 18%-54% higher than those without, not only because the customer is buying more, but because they tend to stick around longer. A lot of brands will add the one-time add-on, but subscription revenue add-ons are clutch.ĭig deeper into finding items that are a logical pairing with your core product. K ey takeaways:Īdd-ons are one of the most underutilized tactics of subscription companies. But with its wide-ranging product offerings and focus on providing a complete experience, Blue Apron, now a multi-billion subscription service, is still the dominant player in the meal-kit niche. Since it started operations, Blue Apron has inspired a host of competitors.
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